A market range, not a vanity number

What might a serious buyer actually pay?

Estimate a quicker-sale price, a fair-market value and a credible upper range using the factors buyers scrutinize: earnings, recurring revenue, growth, concentration, traffic risk and transferability.

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Your inputs

Tell us how the business really works.

Use trailing-twelve-month figures. Estimates are fine for an initial range.

Business type Currency Trailing 12-month revenue Normalized annual earningsSDE for an owner-led business; adjusted EBITDA where management stays. Earnings basis Saleable inventory at landed costOptional. Added after the earnings valuation. Year-over-year revenue growth Recurring or contracted revenue Operating history Owner involvement Largest customer share of revenue Financial evidence Largest traffic or lead source Share from that source

The calculation runs in this browser. Financial inputs are not sent to BrokerAccord.

How the matrix thinks

Reward durability. Price the risk.

Start with earnings

Most owner-led businesses are valued on normalized SDE; larger managed businesses generally use adjusted EBITDA.

Set the model range

Recurring software begins above ecommerce, content and service models because predictable revenue and low marginal costs attract a premium.

Adjust for proof

Growth, scale, age, clean financials, low owner dependence and diversified demand move the multiple upward.

Discount concentration

Heavy dependence on Google, paid acquisition, one platform or one customer reduces what a prudent buyer will pay.

Important

This calculator is informational, not a formal appraisal, fairness opinion or offer. It uses BrokerAccord’s market matrix and current private-business benchmarks. Inventory is added at the amount entered; cash, debt and normal working-capital adjustments are excluded. A quicker-sale estimate reflects pricing approximately 10% below fair market value and does not guarantee timing.